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Winky Wiryawan Digital Strategy

He has developed a mix of sounds that is all his own

Winky Wiryawan

Winky Wiryawan a.k.a Nurayendra Irwindo is known as Indonesian actor and DJ (disc jockey) in Jakarta, by the name DJ Winky.

Acclaimed as an Avant-garde DJ, Winky Wiryawan started DJing as his carrer in 1994. Due to massive act rave culture birth in Indonesia, he produced & mixed various songs from breaks, ambient, tribal, progressive and techno. His trademark style has an ethereal quality, filled with fat basslines, punchy drum sounds and the intelligent use of tingling sound technology; shown by his recent projects “Street Society” original soundtrack and moreover the unreleased-yet solo album.

Winky Wiryawan has developed a mix of sounds that is all his own: innovative and challenging, yet accessible and even dance-floor friendly which has led him to share decks to many world famous DJs and producers such as Armin van Buuren, Tiesto, Paul van Dyke, Steve Lawler, Darren Price of Underworld, Daniel Kandi, Spirit Catcher, etc.

Triumphed many prestigious dance scene awards in Indonesia such as, Best Live PA, Best Song, REDMA’s Best Alternative DJ of The Year 2007, REDMA Best DJ of The Year 2009; Winky Wiryawan never close the possibility to listen and to play other genres, it can be shown from his recent set varying from the mash-ups of house, progressive, electro, hiphop, breaks; but still melodic in his fundamental of house and breaks. He believes music cannot be apart because of their genres. but should be blended as one language they would call universal.

Images Copyright © Winky Wiryawan Official Website


Date: 2014

Client: Winky Wiryawan

Place: Jakarta


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