Differentiate ourselves, we had to use website, social media and media printing to promote Lapis Kukus Surabaya Pahlawan
Bakeries cannot rely simply on the sweet scents from their stores to tempt customers taste buds; they have to develop promotional plans that attract and retain customers. From using online methods, such as website or social media marketing about new flavors and store events, to offering samples to potential customers, bakeries try various ways to promote the goods and services they offer to residents and businesses in the communities they serve and beyond.
We looked at our client’s competitors and realized that, for the most part, we had built attractive web destinations. However, almost all our competitors had static sites that lacked the ability to connect with customers like a blog can. We realized that, in order to differentiate ourselves, we had to use website, social media and media printing to promote Lapis Kukus Surabaya Pahlawan and offer customers and cake enthusiasts a constant stream of new variant, contests, & videos. Our goal was to stay connected to customers and help foster stronger brand recognition.
Category: Brand & Marketing Activation, Digital Content Marketing, Meansurement & Analystics, Media Planning & Buying
Client: PT ALAM RAYA
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